A new form of industrial espionage has started - spying by satellite.
Longmont, Colo.-based DigitalGlobe provides detailed photos that can be used by businesses to watch the competition from a safe distance - 280 miles above the Earth.
The Florida Department of Citrus recently used this legal form
of spying. Florida and Brazil compete for 90 percent of the
world's orange-juice business. Florida citrus growers first used
the satellite technology to look at their own crops and then to
watch their toughest competitor - the state of Sao Paulo,
Brazil.
The quality of the photos allow viewers to count individual
treetops and thus make predictions on crop production. Those
forecasts are used to determine prices for the coming season.
DigitalGlobe's photos also are used by logging companies to
count trees and by the U.S. Forest Service to help with
remediation after forest fires.
"There's a lot of things they can read from this technology
that has all kinds of potential for agriculture," said Jim Reis,
president of the World Trade Center in Denver.
U.S. crop cooperatives can get satellite photos taken over
other countries to check out how well agricultural production is
going that year, he said. It's a good way to keep track of the
competition without doing it the old-fashioned way. Competitors
used to have to resort to driving by a rival to determine how
well business was going, Reis said.
Source: Denver Business Journal July 2003 (adapted)